Fair Use

Fair use is a portion of the copyright law that is often misunderstood, but it is crucial that people understand it so that they have an accurate perception of the guidelines that come along with it. The idea behind fair use is that it allows people to use copyrighted works without permission of the copyright… Continue reading Fair Use

Kevin Gelfand

· Cofounder of Shake Smart · I chose to interview Kevin Gelfand for the “Interview an Entrepreneur” assignment. Kevin Gelfand, 30, is the President, CEO and Co-founder of Shake Smart. He and his partner, Martin Reiman, started Shake Smart to bring healthy, on-the-go blended drinks and foods to college campuses. Originally opening at San Diego… Continue reading Kevin Gelfand

The Business Model Canvas

The Basics The canvas is a visual template that outlines the development of business models and describes how organizations create and deliver value. The business model canvas consists of nine elements that are crucial to consider when striving for success within an organization: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key… Continue reading The Business Model Canvas